🚨 “NOT the Beckham future anyone expected…” 👀✨

At the New York launch of her mother’s perfume in October 2024, Harper Beckham revealed her aspiration to become an entrepreneur. At the event, she wrote on a notepaper under the phrase “my reverie” – which also refers to the name of her mother Victoria Beckham’s new fragrance, a French word meaning “dream” – and shared her ambition: “To create an amazing brand when I am older.” Her message was followed by two kisses, which is Victoria’s signature, and it was soon shared with her mother’s 30 million-plus Instagram followers.

At the time, those close to the Beckham family downplayed Harper’s ambitions. They dismissed it as the kind of fleeting dream many teenagers have, given that Harper had grown up watching her parents build a £360 million empire. Her revelation was brushed off as just another teenage fantasy, similar to how many boys dream of becoming professional footballers. However, 18 months later, it appears that Harper is indeed serious about her entrepreneurial plans. Friends of the family say that Harper is “obsessed” with selecting the right products for her range, which she intends to target at teenagers, like herself.

The Beckhams are aiming to make Harper’s brand as successful as Hailey Bieber’s, whose beauty range, Rhode, is valued at around £1 billion. Victoria, in particular, admires Hailey’s achievements, with Rhode generating £155 million in sales for the year ending March 2025. Hailey’s strategy, which includes pop-ups at events like Coachella, collaborations with major brands like Krispy Kreme, and an accessible price range, has provided inspiration for Harper. She plans to unveil her brand in early 2025, before completing her GCSEs.

Though the name “HIKU by Harper” was suggested for the brand, sources close to the Beckhams have indicated that this will not be the final name, as a trademark application for it in the US was unsuccessful. The skincare range that Harper is developing will include products such as a cleanser, toner, light moisturizer, and possibly lip balms. Contrary to reports suggesting Harper would capitalize on the growing Korean skincare market, sources claim that this is not the direction she’s taking.

Victoria Beckham has been closely involved in Harper’s entrepreneurial journey, offering her team of experts to help develop the product line. A friend of the family explained that Harper has inherited her mother’s entrepreneurial spirit rather than her performing genes. Victoria, a well-known entrepreneur herself, is actively supporting Harper in her venture, acknowledging that Harper has been observing her parents’ business dealings for years.

Over the past few months, Harper has been shadowing her mother as part of what is described as “work experience.” This included a mother-daughter trip to New York, where they attended promotional events for Victoria’s collaborations with GAP and her new perfume. Although critics questioned Harper’s absence from school during this time, those close to the family defend the experience as essential to Harper’s development and her understanding of the business world.

Victoria is helping Harper to set the stage for her brand’s success, even spearheading a public relations campaign to ensure that the narrative around Harper’s brand focuses on her own initiative rather than suggesting it was simply handed to her due to her privileged background. Victoria shared on Emma Grede’s podcast that Harper’s skincare line was born from her struggle with acne after using unsuitable products in her teenage years. Harper’s desire to create a skincare line was rooted in her own experience, with the intention of helping other teens avoid similar skin issues.

Harper, motivated by her personal experience, is actively involved in the product development process. According to sources, she created a PowerPoint presentation to outline how she envisioned the brand’s business model. Harper has also been taking part in beauty development meetings, learning from her mother’s experience in the business.

To further promote her brand, Harper is expected to make her private Instagram public, and a TikTok account may also be in the works to connect with her target audience of teens. Social media will play an important role in promoting the brand, much like how Victoria used tutorials to promote her own makeup range. Sources suggest that Harper is deeply involved in every aspect of the business, from ingredient selection to the overall brand vision.

While Victoria’s support for Harper is undeniable, her father David’s stance on the matter remains more difficult to interpret. David, who is known for being protective of his children, has not publicly commented on Harper’s entrepreneurial endeavors. However, friends of the family assert that David is fully supportive of his children’s ambitions, even if he prefers them to focus on their childhood and education first.

Despite the inevitable criticism of a young girl launching a brand while still in school, friends of Victoria insist that Harper has plenty of time for her studies. They argue that if Harper were spending her time on football or another extracurricular activity, nobody would bat an eye. Harper is described as a sweet, charming, and kind girl who balances her entrepreneurial ambitions with spending time with friends and participating in after-school activities.

Some critics are concerned that Harper’s journey may be drawing comparisons to that of Kylie Jenner, who at 18 became the face of Kylie Cosmetics. However, the Beckhams are quick to distinguish Harper from Kylie, with sources pointing out that while Victoria admires Kylie’s success, Harper’s approach is different. Harper’s skincare brand will focus on natural products, in contrast to the makeup-heavy brand of Kylie, which has often been associated with cosmetic surgery and a more adult image. According to insiders, there will be no comparison between Harper and Kylie.

What Harper’s brand will ultimately become is still to be seen, but given her mother’s experience and the support from her family, it’s clear that the Beckhams are preparing for a potentially lucrative venture.