Madonna seen putting up posters plugging her album at night in east London
Madonna’s new album, Confessions On A Dancefloor: Part II, is due for release this summer – and ahead of the big event, the Queen of Pop took herself to Shoreditch to do some self promotion with glue and a paint brush.
Madonna was seen putting up posters promoting her album late at night in east London, as she posted an Instagram video documenting the experience. Madonna, whose new album Confessions On A Dance Floor: Part II is due for release on July 3, 2026.
In the video, Madonna alongside two men can be seen plastering posters for the new work across London, including the capital’s eastern hotspot Shoreditch.
The video is set to âBring Your Loveâ, her duet with Sabrina Carpenter, and was captioned: âDid you find yours?â As well as seeing Madonna with glue and a brush, fans were delighted to see the poster reveals there are 12 tracks on the album.
This includes one called âDanceteriaâ, named after the legendary 80s New York nightclub. While there are expected to be a number of features on the album, the track list doesnât name them – including Sabrina Carpenter.
Fans took to the comments to express their delight, with one person writing: âWow this blows my mind. Madonna puttin up her own posters. Absolute queen.â
A second person said: âHardest working woman in show business. No one comes close,â while a third person penned: âI love a queen that works hard to get where sheâs at.â
In support of Madonnaâs efforts, another commented: âI appreciate you taking it back to encourage all of us who are out here still doing guerilla marketing!!!! You know Iâm getting it and I will play it at every party. I can!!!â
The Queen of Popâs fans wonât be surprised to see Sabrina Carpenter make an appearance on the album after she brought out Madonna on stage at Coachella.
According to producer Stuart Price, Madonna and Sabrina had âimmediateâ chemistry when they came together to record their joint song.
Speaking at a listening event for Confessions On A Dance Floor: Part II, Stuart said the duo had already been in touch online before the collaboration took shape.
Speaking to The Sun, he said: âHer and Sabrina had been in touch on social media. The idea of doing a song together came up. Madonnaâs first response was, âletâs get in the room together and seeâ, because you just donât know.â
The music professional said the team travelled to New York to begin work, and the dynamic between the two artists was a hit straight away.
âYouâve got one of the biggest stars in the world at the moment and one of the biggest stars of all time. Their physical chemistry from the second they got together in the studio was really immediate. They were funny together.â Upon the singleâs release, Sabrina encouraged both of their fans to take a phone break and âget out and danceâ to the song.
She shared to Instagram: âThank you Madonna for inviting me to be a part of Confessions II. I hope you all enjoy it and take a break from phones and go out and dance.â
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