Pete Wicks has shared exciting news regarding the future of his award-winning documentary series, For Dogs’ Sake, confirming that a fourth season is on the horizon following the show’s tremendous success with viewers. The former The Only Way Is Essex star initially launched the series in January 2025, volunteering at Dogs Trust rehoming centres, and it has since become a fan favorite, airing three full seasons to date. Known for its heartfelt storytelling and focus on rescue dogs, the show has earned critical acclaim, including a TV Choice Award, highlighting Pete’s ability to connect deeply with both animals and audiences alike.
Speaking on his podcast Staying Relevant, co-hosted with Sam Thompson, Pete revealed that filming for the fourth season is set to begin within weeks, with a hopeful release scheduled for later this year. During the discussion, he recounted a recent encounter with fellow television presenter Alison Hammond, who is simultaneously filming her ITV series For the Love of Dogs at Battersea. Despite lightheartedly referring to Hammond as a “rival” in the TV space, Pete emphasized that the encounter underscores the incredible work of the animal charities themselves. “It just goes to show how amazing these charities are,” he said, highlighting that the shared goal of animal welfare surpasses any sense of competition between presenters.
For Dogs’ Sake has resonated with viewers due to its unflinching portrayal of the challenges faced by rescue dogs, from high-stakes veterinary procedures to the daily realities of abandoned or neglected animals. Early in the first series, Pete was visibly emotional after meeting Italian Mastiff Theo, a terminally ill dog diagnosed with dilated cardiomyopathy (DCM) and a subsequent arrhythmia caused by prior malnutrition. Despite his young age, Theo was severely underweight and had only about a year to live. The encounter left Pete in tears outside the Dogs Trust facility, visibly shaken by the dog’s plight. In moments captured on camera, Pete cradled Theo and expressed his heartbreak: “I’m just heartbroken, such a beautiful dog. He’s got so much soul and so much personality, he should be in a home.”
The veterinary team on the show stressed that Theo would need a particularly devoted adopter, knowing his time was limited, which made the emotional impact even more profound. Pete’s vulnerability and compassion during these moments have become defining elements of the series, endearing him to viewers who appreciate the genuine care and emotional depth he brings to the screen. He explained, “I just wish there was something I could do. You feel helpless sometimes—I’ve completely and utterly fallen in love with that dog. It’s broken my heart; it’s just sad.” These poignant moments have helped solidify the show’s reputation as more than a typical documentary series, transforming it into a platform for awareness and advocacy for rescue animals.
Outside of his professional life, Pete has also been navigating personal developments. His relationship with Olivia Attwood has recently captured public attention. Following her split from footballer Bradley Dack earlier this year, Olivia and Pete were spotted together in Soho, London, sharing affectionate moments. The couple has discussed future plans, including a potential wedding in Las Vegas, though Olivia clarified that she does not intend for a traditional hen party, citing past experiences as “traumatic.” Pete also joked about organizing a stag do for his friend Sam Thompson, reflecting his playful and personable approach to friendships and social events. Despite these public glimpses into his personal life, Pete has kept much of the romance discreet, focusing the majority of his public persona on his work with animals and the success of his series.
Returning to For Dogs’ Sake, Pete emphasized the show’s impact not just on viewers but on the broader animal welfare community. The series has been praised for shedding light on the complex issues faced by rescue centres, including the emotional and financial toll of caring for dogs with severe medical needs. The show blends educational content with deeply personal storytelling, allowing audiences to witness the transformation of dogs from neglected or ill conditions to healthier, happier lives. This combination of human empathy and animal advocacy has distinguished Pete’s show from other reality or documentary programming in the genre.
The upcoming fourth series promises to build on this success, with Pete teasing that viewers can expect a continuation of the emotional highs and lows that have become synonymous with the show. By highlighting both heartwarming rescues and the challenges of veterinary care, the series continues to raise awareness for the tireless work of organizations like Dogs Trust and Battersea, while also demonstrating the impact of dedicated volunteers. Pete’s genuine compassion, combined with the production team’s commitment to storytelling, has created a series that educates, entertains, and inspires action among pet owners and animal lovers alike.
The friendly rivalry with Alison Hammond’s ITV series adds an interesting layer to the narrative surrounding the show’s future. While both programs operate in a similar space, Pete maintains that the shared mission of supporting rescue dogs unites presenters more than it divides them. “It’s not about who’s first or who’s bigger—it’s about shining a light on these charities and helping dogs find homes,” Pete said. This perspective reinforces the series’ broader cultural relevance, emphasizing collaboration over competition in the realm of animal welfare.
Fans of the show can also expect Pete to continue addressing complex and emotional topics, including the difficult decisions surrounding terminally ill or chronically ill pets. His empathetic approach ensures that viewers remain emotionally engaged while also gaining insight into the realities of dog rescue and rehoming. Through the lens of For Dogs’ Sake, audiences witness the dedication required to rehabilitate animals, navigate medical crises, and ultimately find loving homes for pets in need.
Pete’s continued involvement in the series, combined with his visibility on podcasts and other media platforms, suggests a long-term commitment to animal advocacy and awareness. By keeping viewers updated on the series’ progress, teasing new episodes, and sharing behind-the-scenes anecdotes, he fosters a sense of community around the show. This engagement, paired with the emotional resonance of the content, has helped establish For Dogs’ Sake as a standout program in the increasingly crowded field of reality and documentary television.
With series four set to commence filming imminently, fans have much to look forward to. Pete’s combination of emotional authenticity, personal dedication, and professional storytelling has ensured that For Dogs’ Sake remains a critical and commercial success. Meanwhile, the series continues to elevate public awareness of animal welfare issues, demonstrating the powerful role that television can play in promoting empathy and social responsibility. As Pete navigates both the challenges of production and the pressures of public life, his commitment to rescuing and celebrating dogs remains at the heart of his work.
In summary, Pete Wicks’ For Dogs’ Sake has not only won awards and captured the hearts of viewers but also established a blueprint for impactful, mission-driven television. With series four on the horizon, the program promises to continue its blend of heartfelt storytelling, educational insight, and emotional resonance, all while highlighting the tireless work of rescue organizations. Pete’s public persona—blending celebrity, advocacy, and empathy—ensures that the show’s future is bright, and fans eagerly await the next chapter in this compelling documentary series.
